How to Influence a Global Audience on TikTok Instead of a Local One (2023)

Tick ​​Thank youhas a huge audience. Already in January 2022increased its user base to one billion, so it's no wonder you want to use as many people as possible.

Outreach and Impact aglobalAudience or an audience from a specific country is an actionable way to increase the reach and following of TikTok content.

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On TikTok, however, this is quite complicated. Here's why.

Why is it difficult to reach viewers from other countries on TikTok?

By default, when you open your account, TikTok will promote your local content. It shows videos made in the language of your country of residence by creators from that area.

The platform prioritizes its recommendations based on your location, making it immune to thatVPNs🇧🇷 So it doesn't change your feed recommendations or start promoting your content after you log in with another VPN-provided IP address.

Additionally, TikTok recommends content based on the phone number you entered when creating your account. It's becauseVPN usually does not work after the account has already been created🇧🇷 Users find that this problem is widespread on iPhones.

How to Reach a Global Audience or a Country-Specific Audience on TikTok

While it's difficult, it's not unlikely that you'll reach an audience outside of your country. Here are the tricks you should try.

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These are easy to use, but they will do the trickgraduallyChange your profile algorithm, show your content to a global audience and recommend content from creators in other countries. Don't expect immediate changes based on these tips.

• Use hashtags in the language of the target country. For example, if you are from Germany and want to reach American followers, use relevant tags in English.
• Create subtitles and text in the video in the same target language.
• If you speak in your videos, you must do so in the target language.
• Join TikTok challenges currently running in your target country.
• Engage creators (like, follow and comment) andInfluencerfrom the target countries as soon as you find them on TikTok. Ideally, their audience should be relevant to your account.
• Search for content in the target language by entering relevant keywords in the search box.
• Change your account language to the target language.
• Change the location in the phone settings.

To summarize the ideaYou need to tailor your content to the specific local audience, knowing what they like to watch, what languages ​​they speak, what creators they follow, what tags they use, what memes they laugh at and so on.

This approach worked for themCombine TikTokside when trying to cover the US audience.

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More radical ways to impact global audiences on TikTok

If your SIM card is connected to a specific area, your phone will automatically provide data about your whereabouts. How to bypass it:

1. Remove the SIM card from the smartphone.
2. Download any VPN of your choice and install it on your smartphone. In our example we useExpress-VPN.

3. Select the desired location. For example Paris, France.

4. Select the same location in the smartphone settings.

5. Delete the TikTok app and reload it. Start it.

6. Select French language if not already done automatically by TikTok.

7. Create a TikTok account.

If you already have an account, create multiple videos from a "new" location by writing hashtags, captions and all video content in French. Again, no other languages ​​should be used in your content.

8. Publish the video and wait.

Ideally, these steps should be followed when creating a new TikTok account🇧🇷 this will be more efficient. However, users say this approach can work for an existing account, although it takes more time. Remember to be consistent (duh!) and use this trick to post videos whenever you can.

This allows you to bypass TikTok's clever algorithms.

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Other wayIt's very similar to the previous one, but it's even more radical.

1. Install VPN on yourNovoPhone (bought new or reset).
2. Choose the country you want and download TikTok from the App Store in your smartphone settings. If necessary, also change the location of your app store.
3. Subscribe to TikTok. You must create a new account. The platform should automatically detect the country.
4. Upload a video with hashtags, captions and other metadata in a target language.

Must be discoverable by the audience you selected when registering your account.

Some other options are buying a SIM card with a target country's phone number or even buying a specific country's burner phone number that you only use once to create that account. However, the latter could cause complications when TikTok asks you to verify your number with a code sent to that phone.

Similar articles on the subject say soPosting the web version of TikTok with the VPN on might work, but we tried it and it didn't work🇧🇷 The same applies to video drafts posted after the SIM-free VPN was turned on.

We createdunser TikTok accounttwo years ago. Combin's team is based in Europe, but most of our users are from the United States, so reaching an American audience was crucial for us.

Not surprisingly, we encountered the same issues most users faced when trying to influence audiences outside of their country of residence. That means that in the beginning we were only shown to European audiences, mainly from Germany.

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To get around it, we did the following:

• Liked and followed en masse by American creators and brands. TikTok is still not penalizing that.
• I made videos in English with all metadata in English.
• Made duets with American TikTokers.
• Airplane mode enabled when making videos on TikTok.
• I tried uploading and creating videos using a VPN and changed the location in the smartphone settings.

By combining these actions, we found that within a few months, our videos were discovered by Americans and we gained American TikTok customers. The results aren't instant, but there are some.

Conclusion

So, if you want to reach a foreign audience on TikTok, it's not impossible. however complicated. The most important thing to remember is that your content needs to be tailored to the audience you are shooting the videos for. All of these technical loops may or may not work, but if the content isn't of interest to a particular region, it's all for naught.

⚡️So consider these as topics:

• Create your videos in the required language.
• Write metadata and captions in this language.
• Keep track of your stats to see what's working and what's not. Track the location of your new followers.
• Create content on topics that are interesting in that specific place. Before that, you should inform yourself about the content of this country and see what the locals like.
• Exchange ideas with local influencers and creative people.

I hope you find this advice enlightening and enjoy the TikTok growth!