Hashtag Analysis Tools: 40 Complete List [Date 2023] (2023)

This is the most complete list of hashtag analysis tools on the web in 2023.

Here is the offer:

Many people miss out on the opportunity to spread their content because they don't use the right hashtags or don't post at the optimal time.

These huge mistakes can cause you to waste time, money and marketing for no reason.

Here are 40 hashtag tools that I personally reviewed. So I can assure you that they will undoubtedly help you choose the right hashtags and times to increase your reach.

Let's dive in!

This Twitter and Instagram monitoring tool allows you to identify the best hashtags that will impact your audience. Moreover, in addition to providing personalized recommendations, it also helps you get to know your influencers and competitors better.

Using this fantastic tool, you can analyze real-time data and get information about any Twitter and Instagram hashtags like popularity ranking, related hashtags, trends….

Additionally, if you want a complete breakdown of any hashtag or user, you should use Hashtagify. With this tool, you are sure to discover great hashtags.

You can also use it to track your competitors and get the right influencers.

The sooner you start using this tool, the sooner you can amplify your message. You will do this thanks to personalized recommendations based on your own profile.

By using Hashtagify, you will get all the information you need in one place. You can download dashboards, graphs based on your hashtags and use them to improve your performance.

Characteristic

• Get relevant hashtags with custom suggestions.
• Get information to plan ahead.
• Increase engagement.
• Explore the most popular hashtags by language.
• Discover the best influencers to contact.
• Hashtagify official website

Cena

• Free trial.
• ~$19 per month.

This amazing tool provides real-time detailed reports on your hashtags. It also gives you information about posts and profiles that use your hashtags.

In addition, our free graph report will help you check the performance and engagement around your hashtags, such as hashtag popularity and influencers.

With this tool, you can improve your social marketing strategy by targeting people who are actually talking about your hashtag.

While the free snapshot report may not meet all your hashtag reach understanding needs, there is no doubt that TweetReach Pro is one of the best overall hashtag analysis tools on the market.

If you've used TweetReach Pro, you can see how to follow hashtags on Twitter, Facebook and Instagram social media accounts. In addition, you will be able to export many detailed reports.

So this tool is fantastic for knowing when to post and you can use this data to maximize the reach of your hashtags.

Characteristic

• Analyze your company's Twitter/Facebook/Instagram profiles.
• Analyze competing Twitter profiles.
• Comparative analysis of Facebook competitors.
• Follow topics on Twitter.
• Detailed content analysis.
• Fans and followers analysis.
• Sentiment analysis.
• Hashtag and URL analysis.
• Export of summary data.
• TweetReach official website

Cena

• Freemium.

They're sure to give you the support and collaboration you need to delight customers, achieve your goals, and transform your business.

Not only do they provide implementation assistance and strategic advice, but they also allow you to seamlessly visualize your progress so you can easily move to the next level.

They offer different plans with different features depending on your business needs.

Characteristic

• Publish, schedule, draft, and queue posts.
• Manage your social content calendar.
• Profile, keyword and location tracking.
• Social CRM support.
• Group, profile and post-level reports.
• Integration with paid promotional tools and reports.
• Competitive reporting on Instagram, Facebook and Twitter.
• Content tags for incoming and outgoing messages.
• Planning optimal shipping times.
• Response speed and time analysis reports.
• Trend analysis for Twitter keywords and hashtags.
• Notification settings for high volume messages.
• Chatbots and responses (saved and suggested).
• Custom tracking link.
• Do polls on Twitter.
• Official Sprout Community Site

Cena

• Free trial.
• $149~per user/month.

Keyhole will save your team a lot of time as it collects data, tracks and analyzes your campaigns and generates reports for you. It also uses AI to predict expected campaign results so you can take action.

They offer event tracking, which means they capture every important moment of the event and have access to real-time engagement data to increase the reach of the event as it unfolds.

With this tool, you can easily measure the impact of influencers on your online brand. Therefore, you will be able to easily find and connect with the most relevant and engaging influencers in your industry.

Additionally, Keyhole helps you identify every conversation about your brand and the sentiment around it using an AI algorithm.

It uses social listening to gain insight into key conversations going on about any topic online.

Characteristic

• Analyze and track hashtags and keywords.
• Analyze and compare social media accounts.
• Analyze old posts.
• Campaign, event and brand tracking.
• influencer marketing.
• Market research.
• Official Keyhole Site

Cena

• Free trial.
• ~$89 per month.

This amazing tool helps you quickly discover and engage with your brand in real time. This way, you'll be able to track positive feedback and/or quickly respond to dissatisfied customers before they move on.

Due to the fact that most customers search for information or ask online before making a purchase decision, Brand24 provides tools to identify them. This way, you'll know where to promote your products and find customers before they find you.

Characteristic

• Data export.
• Please provide details.
• Impact score.
• Sentiment analysis.
• Notifications.
• Filtering.
• Chat volume graph.
• The official website of Brand24

Cena

• Free trial.
• ~$99 per month.

Their business plans are great for teams who want to plan content for their company or clients' social media accounts.

This amazing tool allows you to track the engagement and interaction of all shared posts. This allows you to see how your content is performing across all your accounts.

If you use Cache, your team members will be able to create and share drafts.

In addition, all of their posts will continue to be shared within the current schedule, preventing over-sharing or disruption to the flow of posts.

Characteristic

• Combine all your social media accounts in one place.
• Schedule your posts by account.
• Invite team members.
• Get access to advanced analytics.
• Create collections of social media accounts for easy posting.
• See how your content is performing across all your social media accounts.
• Save posts to your worklist for future editing before publishing.
• Various scheduling options.
• Instant scheduling on Instagram.
• Custom post composer.
• Visualize and schedule your social media content.
• Share posts that have already been published.
• Buffer official website

Cena

• Free trial.
• ~$99 per month.

If you want to compare your hashtags, you can easily group and compare them in RiteTag.

Additionally, this tool allows you to get hashtag suggestions right where you manage your social profiles.

They provide you with different Ritekits:

• RiteForgehelps you create, schedule and publish great posts.
• And with RiteBoost, you'll be able to improve your posts.
• Rite.ly allows you to add branded CTAs to your links and track clicks and conversions.

Characteristic

• Hashtag suggestions for texts.
• Hashtag suggestions for images.
• Tag sets.
• Embeddings.
• The official site of RiteTag

Cena

• Freemium.

If you had a large team, this would give you the tracking you need as well as flexible content scheduling options and team workflow features.

Even if your business is small and you need a simple social media management tool, they will provide you with endless reports to track your efforts.

AgoraPulse makes it easy to post across all your social media accounts so you can expand your content.

You can queue or schedule your content and publish it at a time that suits you. Plus, you can reschedule and re-queue your posts again and again.

It also allows you to customize content for each social network and monitor all social conversations that are relevant to you.

This tool definitely helps you build meaningful relationships with your audience.

Characteristic

• Releases.
• Social inbox.
• Social monitoring.
• Bibliography.
• Group workflow.
• Social CRM.
• The official website of AgoraPulse

Cena

• Free trial.
• $99 ~ per month.

With the hashtag tools they have, you will be able to save a lot of time and effort while getting the best results out of your posts.

Once you start using this tool, you will get more followers, likes, successes and support.

Characteristic

• Generator hashtagów.
• Hashtag creator.
• Hashtag analysis.
• The best hashtags.
• The official site of all hashtags

Cena

• Free.

Thanks to this, you can find out what customers think about your campaigns, products, events, winning calls and brands. This allows you to monitor the perception of your brand and the impact of your messages around the world.

With Talkwalker, you'll be able to not only measure your brand and campaigns with a proven KPI framework, but also measure brand sentiment and health.

In addition, they allow you to connect social activities with real business results, thanks to which they can be presented to management in annotated reports. This will undoubtedly help you to collate and compare your channel-by-channel results with your competition.

Thanks to this tool, you will be able to extend the social effectiveness of your communication campaigns thanks to data-driven technology.

With Talkwalker, you'll be able to find the best stories and real influencers to amplify the power of your brand.

Characteristic

• Social listening.
• Social media analytics.
• Social media report.
• Turn social insight into action.
• Everything on one platform.
• Talkwalker official website

Cena

• Freemium.

This data will be very important when checking the effectiveness of your campaigns. And also to analyze the performance of each of your individual Instagram posts and stories.

Instagram describes information about the content you've posted in the last seven days. For example, you can compare the number of followers you had with the number of followers you gained in the last seven days.

Additionally, you'll be able to check your total profile views, reach, and views over the last seven days. Or you can even track your website views and CTAs from Instagram.

As for Instagram stories, you will also be able to track data. However, Instagram allows you to check history information from the last 24 hours, seven and fourteen days.

Just like on Instagram, you can use paid promotions. Instagram statistics will also give you insight into your active promotions. For example, about engagement, views, money spent, visits to your profile, etc.

Characteristic

• Analyze the effectiveness of your individual posts.
• Evaluate the effectiveness of your stories.
• Consider the demographics of your followers (gender, location, age).
• Show the most active time of your followers.
• Measure engagement, reach and impressions.
• Check follower growth.
• Find out how many profile views you have.
• Enter details about your paid offers.
• Official Instagram page

Cena

• Free.

It is quite easy to use, just enter any hashtag in the search bar. It will then provide you with current analytics and information about the hashtag you entered. And finally, it's up to you to use this data to improve the performance of your hashtags on Twitter and Instagram.

Apart from that, they also give you a chance to get popular hashtags. However, this data is only available for premium accounts. However, it can be useful in business. It's up to you whether you want to use this service or not.

But there is no doubt that it will undoubtedly help you reach a wider audience and gain more followers.

Characteristic

• Create hashtags on Instagram.
• Twitter hashtag generator.
• Get live analytics and insights from your dashboard.
• Get suggestions for trending hashtags.
• Increase your reach.
• Increase the number of followers.
• Performance Reports.
• HashtagsFor Likes official website

Cena

• Free.
• Bonus: $14.99 ~ per month.

In addition, Hashtag.org not only allows you to check whether a hashtag has already been used before you publish it. But it also gives you the information you need to get the most out of hashtag marketing.

Their website has great resources such as hashtag analysis, articles, glossary and support that you can use if you need more information on using hashtags.

Characteristic

• Hashtag tracking.
• Compare hashtags.
• CSV, XML, JSON data export.
• Saved views.
• Get a month's worth of storage.
• Get support.
• Hashtags.org official website

Cena

• ~$49 per month.

They provide an AI-powered audience analytics platform so you can target the right people with the right message at the right time.

In addition, this tool will undoubtedly help you work faster as you can manage all your social media accounts on one platform.

With Socialbakers, you can follow conversations about your brand, which will help you build better relationships with your customers.

Characteristic

• Understanding audiences and influencers.
• Content intelligence.
• Social media management.
• Social media monitoring.
• Community management.
• Socialbakers official website

Cena

• Free trial.
• $200 ~ per month.

If you're using Twitter's advanced search, you can narrow your search results by using a combination of fields like words, people, places, and dates.

Characteristic

• Boost your search results with words.
• Increase search results by people.
• Increase search results by places.
• Narrow your search results by date.
• Using Twitter Advanced Search - Twitter Help

Cena

• Free.

Tracking hashtags with this tool makes it easy to know about the impact of your campaign.

Additionally, their custom designs will allow you to showcase and display your campaign data on your website. Thanks to this, your customers will have an even greater opportunity to cooperate with you.

There are thousands of possibilities when it comes to displaying and analyzing data from Instagram and Twitter.

What they offer is unlimited hashtag tracker, real-time hashtag tracking, unlimited Twitter historical data, Instagram hashtag analysis, social media walls, and custom designs to display information.

Characteristic

• Historical reference on Twitter.
• Twitter 30-day report.
• Real-time Twitter reporting.
• Instagram hashtag reporting.
• Advanced statistics.
• Export to Excel.
• Official Tweet Binder website

Cena

• $79 ~ per month.

It allows you to add multiple social media platforms to enter content and discover earned media. You can also filter spam thanks to their moderation panel.

In addition, you can personalize and design your website by choosing colors, fonts, backgrounds, and adding logos and messages. And you can display the social wall on screen or embed it in your website.

Characteristic

• Thematic gallery.
• custom design.
• Filtering and moderation.
• Posts to buy.
• Mark offers.
• Automatic updates.
• Fits any screen.
• Analytics.
• Tagbox official website

Cena

• Free trial
• $49 ~ per month.

Thanks to this tool, you will be able to measure and track what people say about your company, brand, product or service in seconds. This way you save time and effort.

In addition, thanks to their social analytics, you will be able to receive various charts and reports that evaluate the performance of your content on multiple platforms.

If you want to get to know your audience better, it will provide you with information about their preferred types of posts, days and times of publication.

Not to mention that the sentiment analysis of this tool will help you deal not only with positive comments but, more importantly, with negative ones. Therefore, giving you the opportunity to react immediately.

If you were interested in tracking the activity of influencers, you would get important information about their tactics in the long run.

Characteristic

• Active social analysis.
• Recipient information.
• Popular hashtags.
• Sentiment analysis.
• Social influences.
• View social reports.
• Data extraction and social media monitoring API.
• Email notifications.
• The official website of Social Searcher

Cena

• Freemium.

Needless to say, this is of great importance when you need your content to be seen by the public.

This page also provides information about the relevance and popularity of each hashtag along with a map.

While the site is not affiliated with the popular Instagram photo sharing app, there's no denying its usefulness.

Characteristic

• Hashtag research.
• Hashtag map.
• Hashtag chart.
• The official site displaying the goal

Cena

• Free.

All you have to do is click on a word, zoom in on the area you are interested in and explore.

Also, if you want to know the past, you can find any topic, hashtag, user or tweet with this tool.

But if you want to stay better informed, you can set up email and Slack alerts so you'll be the first to know about any topic.

Characteristic

• Latest trends.
• 7-day trending history.
• The most popular tweets around the world.
• Local trends.
• Locally top tweets, media and urls.
• Filter results by time, country, state, region and language.
• Identify influencing factors.
• Create personalized notifications.
• Relaxed notifications.
• The official website of Trendmapa

Cena

• ~$25 a month.

You can also get competitive metrics to understand and compare strategies across each social network.

If you want to schedule your posts, you can use the calendar they provide to organize and optimize your content strategy by following their advice on the best time to post based on your audience's preferences.

They also give you the ability to create your own reports according to your needs. You can add your brand logo, choose which data to include, language, and more.

In addition, you can manage your community and gain real-time insights into interactions with your website.

Characteristic

• Analyze your online content.
• Analyze your competitors.
• Schedule your social media posts.
• Generate custom reports automatically.
• Manage your community and events in real time.
• The official website of Metricool

Cena

• Free.

Other than that, they will no doubt help you discover influencers, generate useful reports, search for geo-located tweets, filter searches, analyze your competitors, and much more.

Characteristic

• Geodata, heatmap and language.
• Keyword tracking.
• Twitter image analysis.
• Twitter user influence score.
• Gender analysis.
• Aggregate key repeats.
• Top users and information about Tweets.
• Impact Score Evolution.
• Blister diagram.
• Access/Repeat.
• Flow analysis.
• High quality store.
• Follow the official hashtag page

Cena

• Free.

In addition, you will be able to customize, schedule and export reports. That's why we share key metrics to drive engagement and justify your social media campaigns.

Thanks to their social listening, you will be able to give your audience what they want, as well as find inspiration for your own social campaigns.

Characteristic

• Social media analytics.
• Competition analysis.
• Social listening.
• Hashtag details.
• Follow reports on Twitter.
• Measurement analysis.
• Scheduled reports.
• Email notifications.
• Tag filters.
• The official website of Rival IQ

Cena

• Free trial.
• $199 ~ per month.

You can use this tool not only as a search engine, but also as a way to gather information for future practice and inspiration.

Characteristic

• Instagram search engine.
• Official Webstagram site

Cena

• Freemium.

First of all, it helps to filter tweets in a certain area by providing information about when those tweets were posted, who posted them, and the content of those tweets.

Characteristic

• Tweet clusters.
• heat map.
• Keyword and hashtag filters.
• Time filter.
• Filter voltages.
• View real-time tweets in a specific area.
• #onemilliontweetmap Official site

Cena

• Freemium.

Among their products you can find: Twitter Account Analytics, Hashtag Analytics, Download Tweets and Follower Analytics.

So you can use this tool to get comprehensive information about your brand, competitors and people.

You can also analyze keywords, hashtags and Twitter mentions in real time.

In addition, they allow you to download tweets from any user and even download a comprehensive report on the followers of any public Twitter account.

Characteristic

• Competitors are watching.
• Demographic analysis.
• Automated reporting.
• Linguistic analysis.
• Real-time Twitter data.
• When logo.
• The official website of ExportTweet

Cena

• $19.99 ~ per month.

In addition, this interface relies on user-provided definitions. So, you can give your own interpretation of the exact hashtag and even vote for the one you think best fits a particular hashtag.

Characteristic

• Hashtag definition search engine.
• Tagdef's official website

Cena

• Freemium.

This platform tracks hashtags and creates a smooth chat-like interface. It lets you see new messages, send your own, and best of all, you'll be in control of everything you see.

If you used this tool, you can filter replies, view messages containing questions, view tweets that mention you, follow users, retweet, reply… and so on and so on.

Characteristic

• Chat on Twitter.
• The official website of TWChat

Cena

• Freemium.

Twitonomy basically makes it easy to collect information about follower growth, clicks, retweets and favorite tweets, mentions and so on.

Characteristic

• Visual analytics of tweets, retweets, replies, mentions, hashtags.
• Recipient information.
• Monitor social interactions.
• Search analytics.
• Report followers.
• Click tracking.
• Track follower growth.
• The official website of Twitonomy

Cena

• Free.

With this amazing tool, you will be able to automatically schedule multiple social media posts across all your social media accounts, all in one place.

Needless to say, with HootSuite, you can not only measure the impact of your social media campaigns and get reports, but also measure conversions and analyze ROI.

In addition, they allow you to search and filter conversations by keywords, hashtags and location, giving you the chance to know what people are saying about your brand.

Characteristic

• Scheduling posts.
• Content curation.
• Social media analytics.
• Social media monitoring.
• Group management.
• Security on social media.
• Explore new apps and integrations.
• HootSuite top-up.
• About HootSuite.
• HootSuite official website

Cena

• Freemium.

This great tool gives you a single social media landing page so you can easily communicate with your audience.

In addition, you will be able to view a fully branded, customizable, moderated, full-screen tweet stream, including media. They provide a real-time Hashtag feed widget on your website.

Characteristic

• List of hashtags.
• Hashtag registry.
• Twubs official website

Cena

• Free.

If you have multiple Twitter accounts, this would be the perfect tool to manage them. It allows you to choose your default account, although you can tweet from all your accounts.

TweetDeck not only lets you like a Tweet from all your accounts, but also follow someone from all of them.

Additionally, you can add columns to display all your mentions, search results, list of likes, notifications, news, followers, recent tweets from a hashtag or trend, and so on.

Characteristic

• Manage multiple Twitter accounts.
• Schedule tweets for future posting.
• Create collections of tweets.
• Official TweetDeck Twitter page

Cena

• Free.

Besides, they not only generate snapshot reports on Twitter but also on Instagram which are extremely useful.

If you are looking for solutions for your display and events, they will certainly support you with a custom data driven feed.

Characteristic

• Hashtracking exploration.
• Track and share reports.
• Flow wall.
• Watch the history of the past, present and future.
• Analyze your data.
• Follow influencers.
• Color tracking analysis.
• Export your data.
• Real-time reporting
• Twitter and Instagram reports.
• Official website of Hashtracking

Cena

• Free trial.
• $50 ~ per month.

This tool makes it easy to learn how to use social media and share quickly. Thus, it primarily allows you to connect with recipients on websites, mobile applications, large-format screens and live broadcasts.

Characteristic

• Real-time hashtag campaigns on Facebook, Instagram and Twitter.
• Campaign statistics.
• Obtaining consent.
• Voting function.
• social trading.
• API access.
• On-site support.
• Snapchat live screens.
• The official website of Tagboard

Cena

• Freemium.

Once you start using this amazing tool, you'll be able to determine which of your posts resonate with your audience the most. You will also receive information about when your posts get the most likes and comments and which hashtags generate the most engagement.

In addition, this tool helps you to understand the Instagram community in depth. You will be able to find the most interesting posts and related authors. You can also measure the success of new products and marketing campaigns.

Not to mention, it allows you to track your competitor's hashtags so you can compare your brand perception with one of your competitors.

Characteristic

• Instagram analysis.
• Optimize your content.
• Instagram hashtag analysis.
• Instagram Stories and Instagram Information.
• Follow the traffic on Instagram.
• Minter.io official website

Cena

• Free trial.
• $9 ~ per month/account.

You can also use your Instagram account to access your recent posts and growth data, month-by-month breakdown, and post history.

Not only do they provide broad insight into your community's preferences and interests, but they also tell you the best and worst times to post.

Characteristic

• Recent posts and growth metrics.
• Monthly analysis.
• Post history by year, month, day and time.
• Squarelovin official site

Cena

• Free.

You can easily manage multiple social profiles from one dashboard with Iconosquare.

They also allow you to share your results by easily delivering reports to your inbox, team or clients.

You can also compare your performance with that of one of your competitors using metrics such as follower growth, engagement, and reach.

Iconosquare makes it easy to pre-plan content, schedule and review posts before they go live.

Characteristic

• Check Facebook and Instagram.
• Instagram strategy test.
• Social media calendar.
• Content performance information.
• Manage multiple profiles.
• Scheduled reports.
• Monitor and track your competition.
• Plan and schedule your content.
• Iconosquare official site

Cena

• Free trial.
• ~$29 per month.

Additionally, you'll be able to monitor your competition's keywords, Facebook pages, and Twitter accounts, allowing you to stay a few steps ahead of them.

Socialert will provide you with useful reports that will certainly help you plan your future marketing strategies much better.

With this amazing tool, you will be able to measure hashtag mentions and hashtag usage. They also give you insight into top tweets, links and top hashtags.

Characteristic

• Details on Twitter, Instagram and Facebook.
• Download historical reports.
• Watch your competitors.
• Plan your distribution.
• Geographic distribution.
• Separate historical data.
• Data search filters.
• Tracking influencers and users.
• The official website of Socialert

Cena

• Free trial.
• $29.95 ~ per month.

In addition, you can get a profile with up to one year of historical data, all in seconds. And not surprisingly, if you visit a profile, it will be tracked daily.

This all-in-one platform comes with amazing competitor analytics that will no doubt help you to know not only your competitors' content performance stats, profile and engagement information, but also track the growth of their views on Twitter, Instagram, YouTube and Facebook.

Seek Metrics provides a hashtag generator for Instagram and Twitter. Not to mention, with one click you can create visual picture quotes that you can use for your Instagram, Twitter and Facebook posts.

Characteristic

• Competition analysis.
• Basic measurements.
• Facebook, Twitter and YouTube analytics.
• Generator hashtagów.
• Offer generator.
• Official Seek Metrics website

Cena

• Free.

It also allows you to see how your posts will look in your feed before you publish them.

With Later, you can find out what customers are saying about you, and then use that information to improve how your audience perceives you, or even republish user content for advertising purposes.

Interestingly, what this tool does when it comes to your Instagram content is it indicates what works and vice versa. Therefore, you may want to use this information to improve your brand perception, gain more followers, and post at the optimal time.

Later on, it gives you the option to integrate Linkin.bio which means they help you drive traffic to your website from your Instagram account as well as track sales.

Characteristic

• Visual content calendar.
• Organize your content with drag and drop.
• Auto post to Instagram.
• Import videos and photos from anywhere.
• Search and republish user-generated content.
• Determine the best time to publish.
• Analyze your performance.
• Design Instagram content that you can buy.
• Link your Instagram account to your website and blog.
• Add multiple links to your posts.
• Later official website

Cena

• Freemium.