11 Great Influencer Outreach Email Templates - NinjaOutreach (2023)

Outreach email templates are the messages you send in bulk to the leads listed in your outreach campaign. These messages should explain the purpose of your post, whether it's a backlink, product review, guest post, or something else.

For these messages to be effective, they must be clear, concise, relevant, and persuasive.

So it should be pretty obvious how important your outreach email templates are when connecting with influencers.

As they say, "Every relationship with a great influencer starts with a single email".

Maybe that's not the saying, but it should be. If you want to work with an influencer, you must have a killer pitch.

My team has worked with thousands of influencers on a variety of projects, and we've learned that we're rightDisclosure Emailcan make or break your influencer campaign.

Below I've compiled a summary of the approaches that have worked most effectively for us.

1. The "Let's start a relationship" model

We start with the bottom lineinfluencerDisclosure Email. Many brands already have a wish list of influencers they want to work with and are willing to work with them in any way the influencer sees fit.

Your brand would be equally happy with a single sponsored post, a long-term Instagram campaign, or anything else the influencer might have in mind.

In this case, you should send an open email to find out the availability and prices of the influencers.

Here's an example that Aaron Agius, director of Louder.Online, participated inentrepreneur:

Aaron's model does a lot of things right. He praises the influencer's latest work and shows genuine interest, mentioning he's been a fan since 2013.

It's also short, sweet, and to the point. It's obvious that he'd love to develop an influencer relationship with them and that he's open to brainstorming what that relationship could look like.

Because it's open, his speech feels less transactional and more like onebusiness developmentRelationship that benefits both sides.

All the influencer has to do is reply with a date and time they would like to be contacted.

2. The preview model

Is your brand about to launch a new product? Or maybe you published an originalto search?

Influencers love to keep up to date with the latest trends. Make them feel like a VIP with exclusive early access to your content before it's released.

Here is an example ofBackLinko:

Contacting them in advance provides a unique opportunity to show the influencer the type of relationship they can expect to have with you.

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You are considerate, considerate and anticipate their needs - who wouldn't want to work with someone like that?

3. Das Beta Body Model

When you introduce a new product or feature, you can use this variant in the preview template.

Not only do you give the influencer an early look at what you're building, but also give them a spot on your beta testing team.

Let them know that their feedback can directly influence the direction of the product.

Influencers are creators at heart, and many relish the opportunity to help shape the future of a new product.

Here's a sample email that worked for us.

The good thing about this approach is that in addition to building a relationship, you're also building a new oneinfluencer, you might get great product feedback along the way.

4. The model "would like your opinion".

This approach works well when your content is truly unique and distinctive.

If you've compiled research, data or insights that are interesting and relevant to a particular influencer, simply reach out to them and ask them what they think about your content.

The key here is to make it clear that you have unique insights into your piece and it's worth taking the influencer's time to look atsdarot-tv

Here's a great example from Tim Soulo, Head of Marketing atAhrefs:

As with many of the emails on this list, Tim begins his email with a compliment for the influencer's recent work, but it's in the outlined sections where the real magic happens.

Influencer Jessica is a guest blogger, so Tim extracts an intriguing statistic from his brand's content that will pique her interest as a guest blogger.

So he strokes your ego by asking for your feedback.

This approach works. Tim didn't even have to ask Jessica to share his content.

Showing how this would add value to her audience, Jessica made that decision herself.

5. The Expert Resume Template

A great way to prove your worth to your customers is to work with a variety of influencers.

The more influencers you have behind you, the more popular your brand will appear. An easy way to show your popularity is with asummary post.

Pick a topic, reach out to influencers, and ask them to provide their expert opinion.

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This can range from advice on frequently asked technical questions to a photo showing how they prefer to use your product.

Here is a modelNadya Khoja, merchant from Venngage, used to askSEO-InfluencerTo provide a citation for your article on creating great content:


Nadya recognizes that the first step in creating an effective outreach email is a good subject line.

Your intriguing subject line (Why is “a happy Wednesday?”) calling the recipient by name makes your email irresistible to ignore.

She further personalizes her speech by showing genuine interest in his work.

Nadya gets straight to the point. After a brief introduction of who she is and why she is writing, she puts the “questions” in bold.

This makes your e-mail easy and quick to read.

Finally, she ends her email with a WIIFM ("What's in it for me?") and explains how the influencer benefits from being featured in her article.

This positions him as an expert and offers free content to share with his own audience.

6. The “Introducing You” model

If you used the template above to create a short blog post or mentioned some influencers in a recent article or video, please email the influencer to let them know.

Showcasing them endears them to your brand and is a timely way to introduce yourself.

Here's another example from TimAhrefs:

Greet the influencer with a compliment and link to your content mentioning them.

If you're emailing the influencer for the first time, you can even add a "Re:" before your subject line.

This little trick can help increase your open rates since people will assume it's part of a thread they've already replied to.

Thank the influencer for their work and ask if they have any feedback.

Everyone appreciates the opportunity to share their opinion!

7. Free sample template

Brands often give influencers free products in exchange for the influencer introducing them to their fanbase.

Here's an easy way to offer free samples, again byAaron Agiusvon Louder.Online:

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The request in this email is straightforward – your brand is providing the product for free in exchange for the influencer review.

This is a fairly standard transaction request that many influencers are happy to accept.

However, what sets this request apart is that it goes beyond the influencer.

Not only they will be happy about a free sample, but also three of your fans.

They've given the influencer a chance to reward their audience for following them and further cement their loyalty.

This kind of generosity can lead to a lasting relationship with your brand.

8. The event invitation template

If there's one thing influencers love more than free samples, it's parties.

Corresponding to the VIP access offered in the "Sneak Peek" model,networkEvents, meetups, and launch parties are ways for your brand to bring multiple influencers together in one place.

Here is an event invitation template courtesy ofEventbrite:

BeEmail templatemakes the value of the event clear to the influencer: They have the chance to see and be seen, to network and to win free giveaways.

In addition, they can pass on a discount code to theirsReader. All they have to do is publicize the event.

The only improvement this template could use would be to customize it and send it to individual influencers one by one oralign them by location.

9. The Affiliate Marketing Model

This approach can work in certain cases, but should be used with caution.

Affiliate programs offer influencers commissions or payouts based on new customers they refer to you.

In many cases, influencers prefer to be paid up front for collaborative projects, but if their brands are a really good fit for the influencer's target audience, an affiliate marketing approach can be very effective.

The best thing about an affiliate relationship is that the influencer's goals align with yours, they want to increase sales for you, and if they do a good job, they can reap steady sales over the long term.

Here is a template ofCrunch:

After opening with a compliment, the brand representative explains the value of the ambassador program.

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This email reads like a personalized invitation to become an affiliate, and the brand rep even provides their hotline if the influencer has any questions.

This feels expert and genuine, as if the influencer was chosen for the opportunity based on their sphere of influence.

10. The surveillance model

Sometimes it takes more than an email to get an influencer's attention.

While you don't want to upset anyone, it's usually worth sending a follow-up email. Emails get lost, forgotten or deleted, especially when your inbox is as full as an influencer's.

The staff ofMentionClaim a 53% response rate with this template:

Ösubsequent emailshould remember the person from the previous email, the amount you can bring and the action requested.

To tip the scales in your favor, you can further validate your request by referencing an event you both attended or a common connection.

Bonus tip: Nobody likes to be hassled, but a friendly tweet following your email is harmless enough.

It shows that you've really researched the influencer and really want to have a relationship with them, especially if you've built a history of liking and engaging with their content on a regular basis.

Once again,Nadya and Venngageshows how well this technique works:

11. The model you should absolutely avoid

I hope the nine examples above have inspired you to improve yoursDisclosure of Influencers.

Before you click send, review your email.

If this reminds you of the following email (posted byIt is acquired), probably needs some final adjustments.

It goes without saying that you should always address the influencer directly by name, unlike this email, which begins with the impersonal "Hello gentlemen."

This email is clearly a template—the author even forgot to fill in the [blank] and [insert blog here] fields. It's hard to believe that they are actually "huge fans" of the blog.

Finally, it crudely prompts the influencer to act, suggesting that spots are running out and the influencer should fulfill their agenda by responding as quickly as possible.

Avoid emails like this. Instead, copy the approach of one of the email outreach templates above and adapt it to suit your brand, offer, and influencer.

Best practices for influencer outreach

As you read through the outreach email templates above, you probably noticed a few patterns. Finally, let's look at some best practices for reaching out to influencers.

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  • Personalize, personalize, personalize. Just like real estate is about location, influencer reach is all about personalization. You should personalize your email – tailor your pitch to the influencer and explain the value to your specific audience.
  • Do it about her instead of you.. Don't talk about your business and how your product is changing the world. Instead of establishing legitimacy, it makes you look desperate (and bores people, too).
  • ask nothing. The influencer owes you nothing and can decide for themselves whether they want to work with you or promote your product. Reserve words like “as soon as possible,” “urgent,” or “now” for your landing pages.
  • get straight to the point. Keep your email short, sweet, and easy to read.

Follow these tips when creating your outreach emails and you will be successful.

Michael Quoc is Founder and CEO of Dealspotr, an e-commerce platform connecting emerging brands, lifestyle influencers and savvy shoppers around the world.today's best deals.


What is the best subject line for an influencer outreach email? ›

Pique the influencer's interest by including their name in the subject line. This personalizes the message and grabs their attention. Something like, “Melanie, we'd love to work together” or “Your followers will love this product, Melanie” will get an influencer's attention.

How do you write an influencer outreach? ›

How to write an influencer outreach email?
  1. Introduce your brand.
  2. Invite the influencer to collaborate with your brand.
  3. Show how your brand aligns with the influencer's content.
  4. Make your value proposition.
  5. Emphasize the value the influencer would bring.
  6. Keep the discussion going.
Feb 6, 2023

How do you write an influencer pitch email? ›

How to Pitch to Brands: The Elements of a Great Pitch Email
  1. Craft the Perfect Subject Line.
  2. Introduce Yourself.
  3. Highlight What You Love About the Brand/Product.
  4. Create and Attach a Media Kit.
  5. Share Your Rates and a Call-to-action (CTA)
Nov 2, 2022

How do you introduce yourself as an influencer example? ›

Pitching a brand as a new influencer

Hey [THEIR NAME], I've used [BRAND] for over three years now and [REASON WHY YOU LIKE IT]. I particularly love [GET SPECIFIC]. My podcast [SOCIAL CHANNELS] audience is made up of 90% [DEMOGRAPHIC STATISTICS] of males [THEIR TARGET DEMOGRAPHIC] and would also love your products.

How do I write a good cold outreach email? ›

A Guide to Cold Emailing
  1. Tailor the message to the recipient. You need to do your research. ...
  2. Validate yourself. ...
  3. Alleviate your audience's pain or give them something they want. ...
  4. Keep it short, easy, and actionable. ...
  5. Be appreciative — and a little vulnerable. ...
  6. Finally, don't use a template.
Sep 20, 2016

What is the most appropriate email subject line? ›

Good subject lines are often personal or descriptive, and give people a reason to check out your content. Whatever your approach, it's important to keep your audience in mind, and test different words and phrases to see what they prefer.

How do you write a media outreach email? ›

5 elements of an outreach email you can personalize
  1. Find the journalist's/editor's first name and address them personally.
  2. Mention something you saw them tweet about.
  3. Compliment/share your thoughts on a recent article they published.
  4. Mention a mutual connection.

How do you write an email for collaboration? ›

Follow these steps to write a successful partnership email:
  1. Identify which customers you want to connect with. ...
  2. Find the appropriate partners. ...
  3. Understand the other company's interests. ...
  4. Use a persuasive subject line. ...
  5. Personalize your email. ...
  6. Write an introduction. ...
  7. Explain the benefits of partnership. ...
  8. Include a call to action.
Jun 29, 2021

What is an example of an outreach message? ›

I am reaching out from [your company] after learning about [their company] on [channel]. I noticed that [their company] does [service]. I want to work with you to enable [their company] to better do [service]. We are currently working with [similar companies] to provide [service].

How do you write a positive email message? ›

It only takes a few tweaks to an email to strike a positive tone.
It takes more thought.
  1. You're so helpful.
  2. You're so accommodating, thank you.
  3. You're so easy to work with on this project. You're awesome!
Jul 7, 2020

How do I brand myself as an influencer? ›

10 Steps to Building Your Personal Brand on Social Media
  1. Fully Update Your Social Media Accounts. ...
  2. Make Posting Easy with Social Media Apps. ...
  3. Regularly Share Content. ...
  4. Import Your Contacts. ...
  5. Keep Social Posts Positive & Engaging. ...
  6. Find & Join Groups. ...
  7. Keep Your Brand Voice, Image & Tone Consistent. ...
  8. Study Influencers.
Sep 14, 2021

How do you reach out to an influencer for collaboration? ›

8 ways to reach out to influencers
  1. Follow them. ...
  2. Engage with the influencer's content. ...
  3. Contact them via email. ...
  4. Craft a compelling subject line. ...
  5. Send a clear, enthusiastic message. ...
  6. Share compensation details. ...
  7. Provide product samples without expectations. ...
  8. Give influencers creative freedom.

How do you reach out to sponsors as an influencer? ›

Reach Out. There are quite a few ways to reach out to someone in your search for paid Instagram sponsorship contacts. One of the most common outreach methods is to go through an influencer agency. Aspire IQ, Mavrck, and Whalar are a few more popular influencer agencies.

How do you reach out to influencers for collaboration template? ›

Since [insert what the influencer is passionate about or how their content aligns with your brand], I wanted to see if you'd be open to doing a collaboration together. We'd love for you to test our [insert product] and share your thoughts. Let me know if you are interested and I will send more details! Thanks!

How do you introduce yourself in social media professionally? ›

Hi, I'm [name]. I'm a [job title]. I do [what do you for work/your business]. Don't take my word for it – [social proof], [business accomplishments].

How do you start a warm email? ›

Table of Contents
  1. #1 Hi [name],
  2. #2 Hello [name],
  3. #3 I hope this email finds you well,
  4. #4 I hope you're having a pleasant day,
  5. #5 Good morning/afternoon/evening,

What is the first email message? ›

The first network email was sent by computer engineer Ray Tomlinson in 1971. The email to himself said “something like QWERTYUIOP”.

How do you grab attention in an email subject? ›

Here are 10 ways to write compelling subject lines that catch your readers' attention:
  1. Keep it short and clear. The purpose of your subject line is to engage your audience and catch their attention. ...
  2. Create a sense of urgency. ...
  3. Personalize. ...
  4. Ask questions. ...
  5. Be honest. ...
  6. Use numbers. ...
  7. Offer real value. ...
  8. Include call to action.

What should you not put in the subject line of an email? ›

11 email subject line mistakes to learn from
  • Writing a generic subject line. ...
  • Forgetting preheader text. ...
  • Not leveraging urgency in the subject line. ...
  • Not optimizing for mobile. ...
  • Shouting in the subject line. ...
  • Using special characters. ...
  • Filling your subject line with spammy words. ...
  • Run-on subject lines.

How do you say hello professionally in an email subject line? ›


Hey [name], it's [your name] and I'd like to introduce myself. Hello [name], I'm [your name]! I'd love to connect with you [name]! Fellow [industry] professional new to the city, looking to connect.

What does CC mean in email? ›

Cc stands for carbon copy which means that whose address appears after the Cc: header would receive a copy of the message.

How do you put attention in an email? ›

If you'd like to get someone's attention in an email message or a meeting invite, you can type the @ symbol, followed by their name, in the body of the email message or a meeting invite.

What is an example of media outreach strategy? ›

Media outreach can include approaching a journalist to write an article about your business or collaborating with a social media influencer to promote your products, for example. The relationship between both parties involved is mutually beneficial.

How do you write an outreach strategy? ›

Seven steps to make your outreach strategy a success
  1. Prospect the right contact. You shouldn't send your outreach emails to just anybody. ...
  2. Use a catchy email subject line. ...
  3. Add personalisation. ...
  4. Demonstrate value. ...
  5. Don't forget the call to action (CTA) ...
  6. Follow up. ...
  7. Track your campaign.
Dec 23, 2022

What is an outreach message? ›

Email outreach is the practice of sending emails to people you don't have a relationship with. The purpose of email outreach is to get your recipients to take a positive action that will help you achieve a business goal. Examples of the goals you can achieve with email outreach include: Lead generation. Link building.

How do you email big brands for collaboration? ›

Email Brands Directly
  1. Contact Us Page. Visit the brand's website and find their Contact Us page. ...
  2. Email Button on Instagram. If you're already on Instagram and there's a brand you want to reach out to, click the Email button on their Instagram profile to get quick access to an email. ...
  3. LinkedIn. ...
  4. Ask a Fellow Creator.
Jun 29, 2020

How do you approach someone for collaboration? ›

There are five steps you can follow to achieve successful collaboration:
  1. Define your purpose.
  2. Choose open or closed collaboration.
  3. Involve the right people.
  4. Achieve "buy-in."
  5. Encourage collaborative behavior.

How do you email a influencer for collaboration subject? ›

10 Email Subject Lines for Influencer Outreach

Dear {Influencer's Name}, your feed is wonderful; now you're invited to take part in our latest collaboration. Hi {Influencer's Name}, we admire your amazing works. Would you like to join the {Brand Name} latest event? {Influencer's Name}, your latest posts are awesome!

What is a good influencer brief? ›

An influencer marketing brief clearly outlines campaign objectives, expectations, guidelines and deliverables to any potential influencers you'll be working with. It's one of the best ways to ensure that your influencer and brand goals are aligned and that your influencer marketing campaigns are a success.

What should I write to influencer for collaboration? ›

One of the best ways to approach influencers on Instagram for a collaboration is to discuss what you like about their content, why you think they'd be a good fit to work with your brand, and what your brand can offer them.

How do you invite an influencer to an event email? ›

How to Invite Influencers to Your Event for Product Launches. Hi [influencer name], Are you free [insert date and time]? We're hosting an exclusive preview event of our [insert product] and would love it if you would consider attending.

What is an example outreach message? ›

I am reaching out from [your company] after learning about [their company] on [channel]. I noticed that [their company] does [service]. I want to work with you to enable [their company] to better do [service]. We are currently working with [similar companies] to provide [service].

How do you approach an influencer for collaboration? ›

8 ways to reach out to influencers
  1. Follow them. ...
  2. Engage with the influencer's content. ...
  3. Contact them via email. ...
  4. Craft a compelling subject line. ...
  5. Send a clear, enthusiastic message. ...
  6. Share compensation details. ...
  7. Provide product samples without expectations. ...
  8. Give influencers creative freedom.


1. Explode Your Outreach With Ninja Outreach & URL Imports
2. Masterclass: 2 Strategies to Build Your Own PR Outreach List Now
3. How To Do An Expert Roundups Using NinjaOutreach
4. Miles Smith - Influencer Outreach The Right Way
(The Growth Launchpad)
5. Kai Davis Teaches you The 3 Secret Weapons of Email Outreach
(Marcus Blankenship)
6. How To Find Affiliates With NinjaOutreach


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